How Starbucks Trains Customers to Behave

Video Description

Anne Morriss, managing director of the Concire Leadership Institute, explains how the coffee giant increased efficiency and satisfaction by treating customers like employees.

Table of Contents

  1. How Starbucks Trains Customers to Behave 00:03:33

Product Information

  • Title: How Starbucks Trains Customers to Behave
  • Author(s): Anne Morriss
  • Release date: May 2012
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBR4281AV