CHAPTER 8
The Importance of Stakeholder Engagement
Abstract
Stakeholder support is the key to ensuring that good changes are made in an organization—and that they last. Stockholders and management want growth and better financial performance. Employees want to feel good about the work they do and how they contribute to their organization's success. Customers want newer, better, faster, and less expensive goods and services. The public wants to know that the companies in their neighborhoods are being good neighbors who treat employees fairly and don't damage the environment or their quality of life. Organizations that don't understand all the forces affecting their stakeholders may experience friction with ...
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