CHAPTER 13
The Importance of Sponsorship for Successful Change
Abstract
This chapter describes a process of leading change from the sponsorship perspective in order to increase acceptance to change and to take advantage of favorable existing conditions. PMI's Pulse of the Profession® in-depth report Enabling Organizational Change Through Strategic Initiatives shows that change success “is likely fueled by the significantly greater support received from executive sponsors” (PMI, 2014, p. 13). The sponsor's role is crucial to manage the change successfully.
Introduction
Whatever the level or degree of organizational change, the people on the receiving end are human beings. Without looking at the ...
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