Chapter 16. How Blogging and RSS Work

How Blogging and RSS Work

How important has the Internet become to the general culture and politics of our time?

Consider this: There are those who believe that the 2004 presidential election between John Kerry and George W. Bush was decided to a great extent by what was then an emerging web technology—blogs. Candidate Kerry was the subject of a well-coordinated attack of numerous blogs, and some people believe that was enough to tip the election in George Bush’s favor.

Blogs are no longer “emerging”—propelled by that election, they have become a powerful, cultural force.

So what, exactly, is a blog? To a certain extent, that’s ...

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