CHAPTER {3}

THE SEVEN FASCINATION ADVANTAGES

There are seven different ways to successfully communicate. Seven different ways to break through and win.

These are the seven Fascination Advantages.

Each of these has a distinct way of adding value. Each follows a particular formula. Each has a different approach to building relationships, and fascinates for different reasons. Which of the seven Advantages best describe how the world sees you, at your best?

In certain situations, when you can fully apply your Advantages, you’ll have the upper hand. You’re more likely to break through and be heard. In other situations, you’re at a disadvantage. You will not be seen in your best light. You’ll become frustrated and demoralized. If you’re evaluated according ...

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