CHAPTER {4}
THE ARCHETYPES
YOUR ARCHETYPE
Your Archetype has certain naturally appealing qualities. For instance:
• The BELOVED (Passion + Trust) is nurturing, supportive, and comforting. Like warm chocolate chip cookies.
• The CHANGE AGENT (Power + Innovation) is entrepreneurial and creative with strong goals. Imagine Steve Jobs.
• The CONNOISSEUR (Prestige + Passion) is insightful and in the know. He has high standards and a discerning approach.
Your Archetype is almost like your personality’s own built-in superpower. It’s already there. Remember: Each Archetype adds value in a different way, making it uniquely persuasive.
Your Archetype defines how you intentionally or unintentionally express yourself and your ideas. You might be rationally ...
Get How the World Sees You - Discover Your Highest Value Through the Science of Fascination now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
