CHAPTER {5}

THE FASCINATION LABORATORY

We’re about to enter the Fascination Laboratory. Together, we’ll discover your highest distinct value through the science of fascination.

A laboratory is a place to research and experiment, test and retest, and ultimately, create breakthroughs. During the next steps of our journey, we’ll be collaborating side by side, identifying how to communicate most persuasively by applying your natural personality Advantages.

This is your laboratory. You’ll be experimenting with new ways to describe yourself, and what makes you different than everyone else. I’ll give you the tools and research you’ll need to make it simple and enlightening (not to mention fun). Together, we’ll pinpoint the best of how the world sees ...

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