October 2015
Intermediate to advanced
4 pages
12m
English
Content preview from How to Avoid Platform Traps
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How to Avoid Platform Traps
Companies as diverse as Apple, Facebook, and Uber all have transformed industries through platform business models. But the increasing popularity of platform strategies masks a difficult truth: Such strategies are hard to execute well — and are prone to several common pitfalls.
Carmelo Cennamo and Juan Santaló
FALL 2015
We live in the age of platforms. Facebook, Google, Amazon, and Apple — many of today’s most successful technology businesses have at their core a platform-based business model. Platforms are multisided networks that bring together two or more distinct types of users and facilitate transactions among them. eBay, for instance, links buyers and sellers; Playstation links game developers with gamers; ...
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