May 2001
Intermediate to advanced
174 pages
5h 4m
English

Learning Objectives
By the end of this chapter, you should be able to:
• Identify causes of service breakdown.
• Develop a strategy for preventing service breakdown.
• Implement techniques for recovering following service breakdowns.
Just as customers have expectations of service in general, they havespecific recovery expectations that must he researched and understood.
Service recovery is the approach that you and your organization take to identify the causes for service breakdown and the subsequent actions you ...
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