Chapter Thirty. Don’t stop being an unthinking dog

Don’t scientists make you laugh? Take Ivan Pavlov. I mean, how do you wake up one morning and think, “I know what I’ll do today. I’ll get some dogs (he just so happened to have some about the place) and see if I can build a stimulus and response mechanism in their neurology outside of their conscious awareness.” Pavlov got a hungry dog and gave it some meat, and at the exact moment he gave it the meat, he rang a bell. He only had to do this on average five times to establish a stimulus and response mechanism. To test this, he didn’t offer the dog any meat but just rang the bell and the dog still ...

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