CHAPTER 1
THE STUFF YOU HATE . . . SELLING
Wherever you are right now, stop, put the book down and look around. Everything you see is there because someone sold it. Everything!
The chair you are sitting on, the lights and ceiling panels above you, the desks, the coffee, the sticky bun, the cups, the air-conditioning units, your pen, your clothes, shoes, make-up, briefcase, the aircraft, bus, train or car you travelled on to get here – someone, somewhere sold it. There’s a man or woman earning a living, paying their mortgage, feeding their kids, who knocked on some purchasing manager’s door and persuaded them to buy that chair, that aircraft (yes, Boeing and Airbus have a sales team), that pen, those shoes, that coffee cup.
Selling is vital to ...
