FOREWORD
HOW TO BE GREAT AT THE STUFF YOU HATE
Nick Davies and I have four things in common:
- we both started our working lives in the school of hard knocks (he sold shoes, I sold soft drinks)
- we share a penchant for expensive shoes
- we like lawyers
- and we both now sell services
True, you may never have heard of me and yes, true again, I am a mate of Nick’s. But who cares? Because this book is about you. It’s about seizing the power of the good old-fashioned common sense most of you were born with, but have since unlearned.
As breaths of fresh air go, Nick’s book goes furthest. I have been selling for a third of a century and found it un-put-down-able. Even though it can be read in one sitting with ease, it is equally designed for “grazing” in spare ...
