Chapter 4
Fake work vs. real work
’Nothing is less productive than to make more efficient what should not be done at all.’
PETER DRUCKER
Ever had a day where you know you’ve been super busy but, if someone asks you what you got done, you find yourself completely stumped for words?
Being busy isn’t hard.
There’s always plenty to do. Plenty of emails, calls to make, links to check out, events to research, industry news to keep on top of, requests from colleagues, ideas from your boss (not to mention your own brain), problems to fix, enquiries to answer, people to get up to speed, invoices to chase, someone to cover for, a last-minute opportunity, a long-term project, deadlines that move, meetings to attend, notes to take, information to communicate, ...
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