Shouldn’t a manager treat everyone the same? Your innate sense of decency and fairness will push you in this direction but over time I have come to realise that a brilliant manager needs to understand the particular characteristics and hang-ups of different professions.
In this chapter I will be looking at a number of different professions and analysing what makes people who do these jobs tick. I will describe a number of techniques for having a good managerial relationship with these different professions, from very specific professions such as lawyers and software engineers, to more generic types such as support staff, sales people and creative ...
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