13Create Opportunity from Crisis

Lynn Perry Wooten and Erika Hayes James

Business crises almost daily dominate the headlines, hitting the information superhighway at warp speed. Reputations are damaged, devastating both small, local companies and international conglomerates. The examples are everywhere. BP and the Deepwater Horizon oil spill. Toyota’s “sticky” gas pedal recall. The Livestrong Foundation and cyclist Lance Armstrong’s doping scandal. The CEO of Abercrombie & Fitch stating he was marketing only to “cool kids,” and not the overweight ones. The Carnival Cruise ship stuck for days without electricity in the Gulf of Mexico. The employees of Specialty Medical Supplies kidnapping their own CEO over plans to take their jobs offshore.

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