Book description
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.
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For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents:
Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work
More coverage of Value Opportunity Analysis and ethnography
New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases
New coverage of the emerging environment of product-service ecosystems
Additional visual maps and illustrations that make the book more intuitive and accessible
Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Contents
-
Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition
- Copyright Page
- Praise for Making Innovation Work, First Edition
- Introduction to Updated Edition
- Introduction
- 1. Driving Success: How You Innovate Determines What You Innovate
- 2. Mapping Innovation: What Is Innovation and How Do You Leverage It?
-
3. Choosing Your Destiny: How to Design a Winning Innovation Strategy
- Choosing the Right Strategy
- Play to Win and Play Not to Lose Strategies
- Too Much of a Good Thing
- Clearly Defined Innovation Strategy Drives Change
- Do You Select an Innovation Strategy?
- Risk Management and Innovation Strategy
- Innovation Strategy: The Case of the Pharmaceutical Industry
- Strategy and the Innovation Rules
- 4. Organizing for Innovation: How to Structure a Company for Innovation
- 5. Management Systems: Designing the Process of Innovation
- 6. Illuminating the Pathway: How to Measure Innovation
-
7. Rewarding Innovation: How to Design Incentives to Support Innovation
- The Importance of Incentives and Rewards
- Motivation
- A Framework for Incentive Systems’ Design
- Setting Goals for Measuring Performance
- Performance Evaluation and Incentive Contracts
- Incentive Contracts
- Key Considerations in Designing Incentives Systems for Innovation
- Incentives and Rewards, and the Innovation Rules
- 8. Learning Innovation: How Do Organizations Become Better at Innovating?
- 9. Cultivating Innovation: How to Design a Winning Culture
- 10. Conclusion: Applying the Innovation Rules to Your Organization
- Endnotes
- Bibliography
- Additions to Bibliography for Updated Edition
- Index
-
Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation
- Copyright Page
- Praise for Creating Breakthrough Products, Second Edition
- Dedication Page
- Foreword
- Acknowledgments
- About the Authors
- Preface
- Glossary of Acronyms and Terms
-
Part One: The Argument
- Chapter One. What Drives New Product Development
-
Chapter Two. Moving to the Upper Right
- Integrating Style and Technology
- Style Versus Technology: A Brief History of the Evolution of Style and Technology in the Nineteenth and Twentieth Centuries
- Positioning Map: Style Versus Technology
- Knockoffs and Rip-offs
- The Upper Right and Intellectual Property
- Revolutionary Versus Evolutionary Product Development
- Summary Points
- References
-
Chapter Three. The Upper Right: The Value Quadrant
- The Sheer Cliff of Value: The Third Dimension
- Value Opportunities
- Value Opportunity Charts and Analysis
- The Time and Place for Value Opportunities
- VOs and Product Goals
- The Upper Right for Industrial Products
- The Upper Right of Commodity Products: Trading off Value among the Aluminum Can, the Plastic Bottle, and the Glass Bottle
- Summary Points
- References
- Chapter Four. The Core of a Successful Brand Strategy: Breakthrough Products and Services
-
Part Two: The Process
- Chapter Five. A Comprehensive Approach to User-Centered, Integrated New Product Development
- Chapter Six. Integrating Disciplines and Managing Diverse Teams
-
Chapter Seven. Understanding the User’s Needs, Wants, and Desires
- Overview: Usability and Desirability
- An Integrated Approach to a User-Driven Process
- Scenario Development (Part I)
- New Product Ethnography
- Lifestyle Reference and Trend Analysis
- Ergonomics: Interaction, Task Analysis, and Anthropometrics
- Scenarios and Stories
- Broadening the Focus
- Product Definition
- Summary Points
- References
- Research Acknowledgments
-
Part Three: Further Evidence
- Chapter Eight. Service Innovation: Breakthrough Innovation on the Product–Service Ecosystem Continuum
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Chapter Nine. Case Studies: The Power of the Upper Right
- Reinventing the Classroom with Upper Right Seating Systems: The IDEO and Steelcase Node
- Ball Parks Play in the Upper Right: The Dallas Stadium and PNC Park
- Innovation in Machining: Kennametal Beyond Blast Titanium Manufacturing
- Electric Vehicle Innovation: Bringing Upper Right Transportation to the Twenty-First Century
- Upper Right Open Innovation Partnerships between Companies and Universities
- Summary Points
- Endnotes
- Chapter Ten. Case Studies: The Global Power of the Upper Right
- Chapter Eleven. Where Are They Now?
- Epilogue
- Index
- FT Press
Product information
- Title: How To Become Innovative (Collection)
- Author(s):
- Release date: August 2013
- Publisher(s): Pearson
- ISBN: 9780133742664
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