Chapter Ten. Case Studies: The Global Power of the Upper Right

In this chapter, we present additional case studies of products and companies that have successfully moved to the Upper Right. This time, however, they are case studies from or about companies across the globe. We include case studies from three of the BRIC countries, highlighting their emerging impact on the marketplace through breakthrough innovation. One of those examples is a global project in which U.S. designers worked in India through a nonprofit to fulfill one of the goals of Victor Papanek’s book from the 1970s, Design for the Real World, focused on designing for the bottom of the economic pyramid. We also cite Singapore as a country that runs as if it is an integrated innovative ...

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