“Good ideas can come from anywhere, so innovation must start with keeping an open mind, then knowing how to make the most of what you’ve found. While easier said than done, in Creating Breakthrough Products, Cagan and Vogel offer examples, case studies, and inspiration to guide a new generation of open-minded, actionable innovation drivers.”
—Jeff Weedman, Vice President Global Business Development, Procter & Gamble
“To create profitable, breakthrough products that transform markets, you need real global innovation skills. Cagan and Vogel reveal how world-class companies leverage both to create impact through design.”
—David Kelley, founder of IDEO and the Stanford d.school
“Cagan and ...