It has now been 20 years since we started to conduct research, work with companies, and experiment with methods for early phase innovation with students in corporate-sponsored projects and companies applying our methods. In the decade since the first edition came out, we have been able to work with companies and other educational institutions that have embraced our work and helped us further develop our ideas and new insights. One of the significant changes for us as a team in the last decade is the fact that we both no longer reside in the same place. Jonathan Cagan remains on the faculty at Carnegie Mellon University in Mechanical Engineering and co-director of the interdisciplinary one-year Master of Product Development program. Eight ...

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