Chapter 7
THE DISTRIBUTION MODEL OF THE FUTURE
A Fortune 500 Executive’s Perspective
I discovered network marketing after almost 40 years in the traditional retail model of distribution. I’ve come to appreciate it as a way one can earn a living while interacting with literally hundreds and thousands of friends, associates, and business partners around the world. It was this ability to connect with others that initially attracted me to the fastest-growing distribution model on the planet, and you can experience it for yourself.
As far as I am concerned, there is absolutely no substitution for human intervention when purchasing something—no matter what it is. Let me give you an example from my personal experience. I like to tinker with household projects, but over the years I’ve learned to value the knowledge of the experts when it comes to tackling larger, more difficult undertakings. Fortunately, I live about a mile from the closest Lowe’s hardware superstore. I can buy just about anything there these days—from Gatorade to lightbulbs—and even grab a hot dog at the store entrance.
Whenever I visit this “home away from home” I often have with me the part(s) related to the project I’m working on that needs to be replaced. I then generally spend my first five minutes or so walking the store, reading the signs above the unending number of aisles, in the hope that, by some miracle, one of them will list the exact part I’m looking for. That never happens, of course, so I generally ...
