About the Author

Tony Treacy has over 35 years’ experience in business. He ran marketing director for a global firm, ran an award-winning agency working with some of the largest global brands, was a director at an international graphics business, and a specialist for a global company in the printing and publishing industry.

He set up his own company in 2010 and has been an independent consultant, a trainer, and coach since then, helping businesses to communicate their value and win new customers.

Tony is a fellow of the Marketing Society, an affiliate member of the Chartered Institute of Marketing, a mentor for the Business Growth Programme and managing director at Pitch Factory Limited, which is a member of the CPD Certification Service. How ...

Get How to Become a Master of Persuasion now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.