Describing business communication as being like a story might seem fanciful. Everyone knows that a book or a film or a TV show has been planned in advance and has a script or story as well as a structure. Can a discussion, a business presentation, or a proposal document be compared to a story?
One thing that is similar is the intended end result. Whether a film, a novel, or a thought-provoking business presentation, they all share the same purpose, which is to engage an audience.
There is no reason why business communication cannot be engaging, interesting, educational, provocative, or even enjoyable in its own way. The question, therefore, is how do businesses engage their audience? How do they enhance their ability ...
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