August 2021
Beginner
150 pages
3h 23m
English
Content preview from How to Become a Master of Persuasion
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The following pages contain six case studies which are based on real examples taken from a number of consultancy projects. The case studies focus on the challenges facing six different suppliers, all of whom work in different industries, and are preparing for meetings with a customer at key stages of the sales process.
Case Study 1—Medical Instrument Manufacturer
Scenario—Positioning to Service the Customer’s Current and Future Plans
This case study shows how profiling can have a significant impact on the way a supplier positions themselves. On researching the customer, the supplier learns that the customer is in negotiation to buy an American competitor. They see the potential of being able to service the customer in the ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.