CHAPTER 7

Step 5—Style and Language

By now, having followed the steps in the process from the start, the supplier will have written a Communication Objective, a Meeting Goal, and a Story Plan, the foundational thinking of become a Master of Persuasion.

In the last step, Content, they have pulled content for a document or presentation together, and carefully tailored it taking account of the audience and polished it to make sure it is concise, cohesive, and coherent, and removed padding and dysfunctional narratives.

The last two steps in the process, which are Style and Language, and Delivery, are focused on refining documents and presentations and on enhancing an individual’s ability to perform and communicate in front of the customer.

Becoming ...

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