August 2021
Beginner
150 pages
3h 23m
English
Content preview from How to Become a Master of Persuasion
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How to Use the Six-Step Process
How to Become a Master of Persuasion is a process to transform the communication capabilities of all suppliers and can be used for every pitch opportunity, big or small. There are three parts of the process, strategy, story, and delivery, and six steps that explain how a supplier’s pitch team can prepare and plan how to persuade the customer they are the right supplier to choose.
Being persuasive has a formula, which is
PROPOSITION × POSITIONING = PERSUASION.
Although the customer drives the sales process, the supplier will have numerous opportunities to persuade them that they are the best supplier to choose, provided they prepare properly and use each opportunity to its fullest extent.
Each part of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.