How to Build a Brand Like Corona

How to Build a Brand Like Corona

by
Released December 2010
Publisher(s): Harvard Business Review
ISBN: None

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Video description

Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against their products.

Table of contents

  1. How to Build a Brand Like Corona 00:13:13

Product information

  • Title: How to Build a Brand Like Corona
  • Author(s):
  • Release date: December 2010
  • Publisher(s): Harvard Business Review
  • ISBN: None