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How to Build a Brand Like Corona

by

Released December 2010

Publisher(s): Harvard Business Review

ISBN: None

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Video description

Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against their products.

Table of contents

How to Build a Brand Like Corona 00:13:13

Product information

Title: How to Build a Brand Like Corona
Author(s):
Release date: December 2010
Publisher(s): Harvard Business Review
ISBN: None

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