Video description
Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against their products.Table of contents
- How to Build a Brand Like Corona 00:13:13
Product information
- Title: How to Build a Brand Like Corona
- Author(s):
- Release date: December 2010
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
Use Failure to Grow Your Business
Rita McGrath, Columbia Business School professor. How can companies plan and pursue an aggressive growth agenda …
video
Spotlight on Innovation: Using Creativity to Solve Your Trickiest Business Problems with Rita J. King
We’ve moved beyond the information age into the “imagination age.” In this new era of business, …
video
Executive Briefing: Why machine-learned models crash and burn in production and what to do about it
Much progress has been made over the past decade on process and tooling for managing large-scale, …
video
The Sweet Spot Between Privacy and Transparency
Ethan Bernstein, assistant professor at Harvard Business School, on how to boost productivity within an open …
