How to Build a Brand Like Corona

How to Build a Brand Like Corona

by Rohit Deshpandé
Released December 2010
Publisher(s): Harvard Business Review
ISBN: 32562HBRHV1121

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Video Description

Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against their products.

Table of Contents

  1. How to Build a Brand Like Corona 00:13:13

Product Information

  • Title: How to Build a Brand Like Corona
  • Author(s): Rohit Deshpandé
  • Release date: December 2010
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBRHV1121