How to Build a Brand Like Corona

Video Description

Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against their products.

Table of Contents

  1. How to Build a Brand Like Corona 00:13:13

Product Information

  • Title: How to Build a Brand Like Corona
  • Author(s): Rohit Deshpandé
  • Release date: December 2010
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBRHV1121