About the author

Damian Hughes is Professor of Human Resource Management and Organisational Behaviour at Manchester Metropolitan University. He is also a change management consultant, sports psychologist and founder of LiquidThinker Ltd. Working with a wide range of industries, high profile sports teams, and individuals, his innovative, engaging and effective approaches to the understanding and application of change have had clear and demonstrable impact. His work, showing how the methods of big achievers can be applied by anybody to realise ambition and reach full potential, has received significant recognition and acclaim.

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