How to Change Absolutely Anything

Step 1

Create the right first impression: approaching change in a way that makes the journey smoother

‘Behaviour is a mirror in which everyone displays his own image.’

Johann Wolfgang von Goethe

A man is sitting at a bar in an airport when he notices a beautiful woman alongside him. ‘Wow,’ he thinks, ‘she must be an air hostess. I wonder which airline she works for.’ He leans over and utters the Delta Airlines slogan, ‘Love to fly and it shows.’ She gives him a blank stare and he thinks, ‘Hmmm. Not Delta.’

Another slogan pops into his head and he leans over again: ‘Something special in the air’? She gives him another confused look and he scratches American Airlines off his list.

Thinking, ‘Perhaps she works for Thai Airways...’ he asks, ...