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How to Change Minds
book

How to Change Minds

by Rob Jolles
June 2013
Intermediate to advanced
216 pages
3h 31m
English
Berrett-Koehler Publishers
Content preview from How to Change Minds

5Committing to Change

Those who manipulate believe the more you ask for a commitment, the greater your chances of success.

Those who influence believe you earn the right to ask for someone’s commitment.

So here we are—after methodically creating trust, we earned the right to enter into a conversation—to a guarded area many don’t allow us to enter. Once allowed in, we not only asked questions so as to identify this problem, we carefully, and empathetically, dug deeper. As a result, we allowed those who were feeling this pain to understand the true ramifications of their actions, and thus we created urgency. Take a deep breath, because you’re on the cusp of applying influence and changing another person’s mind. Did you miss it? Take a look at the ...

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Publisher Resources

ISBN: 9781609948290