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How to Conduct Focus Groups—Business Skills by Neal Chalofsky

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References & Resources

Articles

[bib03entry01] Patt. Cahill, “Talking the Talk.” Mediaweek, <year>February 1, 1999</year>, pp. 42–50.

[bib03entry02] Jan. Chernick, “Keeping Your Pilots on Course.” Training & Development, <year>April 1992</year>, pp. 69–73.

[bib03entry03] Sumru Erkut,, and Jacqueline P. Fields. “Focus Groups to the Rescue.” Training & Development, <year>October 1987</year>, pp. 74–76.

[bib03entry04] Michelle Wirth. Fellman, “Videoconference Focus Groups Gaining Airtime.” Marketing News, <year>November 9, 1998</year>, pp. 2, 16.

[bib03entry05] “Focus Groups Identify What Matters Most.” Health Care Strategic Management, <year>February 1999</year>, p. 21.

[bib03entry06] William. Fonviell, “How to Know What Customers Really Want.” ...

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