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How to conduct user research

Book Description

Even though we talk to people for our whole lives, studying real people can be intimidating. Especially face-to-face interviews. Don’t worry! These lessons walk you through a bunch of ways to get subjective information from users, both in-person and from a distance.

What you'll learn—and how you can apply it

There are many ways to research users, and each has strengths and weaknesses. You will learn what user research is, how to ask questions, create surveys, observe users, and then put it all together into “personas” to guide your design choices.

This lesson is for you because…

  • User Experience design is counterintuitive, and user research is the only way to truly understand how your users think. If you want real insights, you gotta talk to the users.
  • Prerequisites

    • No experience necessary
    • Interest in designing products

    Materials or downloads needed in advance

    • None.