Appendix D

Do's and Don'ts for Conducting Meetings

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The joys and sorrows, successes and failures of meetings past are reflected in these do's and don'ts of planning and conducting such meetings. Born of experience, the do's and don'ts below are those of 50 or more sales promotion managers, marketing executives, and others expert in their companies' meetings, who listed their suggestions at the request of Advertising Age. They apply especially to large sales conferences.

Do's

Preparing the Meeting, Do…

1. Choose a theme, and plan around it.

2. Have a motivation theme tied to objectives, mentality, and accomplishments.

3. Plan and schedule events; ...

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