Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

—Sergey Brin

Your product can be a great sales tool as long as it is super-easy to use and provides instantly high value to users. They will usually spread the word about the product, creating more and more growth.

But there needs to be more. To reach breakout velocity, a company must solve the tricky issue of distribution. Yet many entrepreneurs devote too little attention to this subject.

Mark Zuckerberg has always understood the importance of distribution. All his apps have ...

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