The Business Model

There seems to be some perverse human characteristic that likes to make easy things difficult.

—Warren Buffett

In Mark Zuckerberg’s letter to shareholders in February 2012, he made a brazen statement: “Facebook was not originally founded to be a company. We’ve always cared primarily about our social mission, the services we’re building and the people who use them.”

This is something you never hear from a public company’s CEO. They would be fired! Even Google—which considers itself to be unconventional—doesn’t have the same approach as Facebook.

According to Zuckerberg, “Simply put: we don’t build services to make money; we ...

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