Designer or illustrator, your chosen industry isn’t known as the ‘creative jungle’ for nothing. And it grows ever denser and more confusing to negotiate as fresh opportunities for visual communicators present themselves. Whoever imagined, even a handful of years ago, that it would be possible to find permanent, well-paid employment designing graphics for mobile phones or avatars for use in cyberspace? Or that collectives of designers and illustrators, and multidisciplinary creative organizations, would become viable, cost-effective alternatives to conventional sources of design and art for some clients? This book is intended to help you make your way through the jungle by understanding the needs of those you’re most likely to work ...

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