2

Making Sense of the Marketplace

Familiarizing yourself with the various sectors in the creative marketplace is the first step to deciding who to approach for work. You need to know about the key areas in the industry, the positions that are available in each one, how the commissioning process works in different sectors and, before you start to create your portfolio, the design or illustration skills required by potential employers or clients. All this tends to be something practitioners learn over time—sometimes to their personal cost or too late in the day. This chapter aims to help you embark on the most suitable path from the outset.

“Were I hiring an entry-level designer, it would certainly be to their advantage to have had some experience ...

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