Research and Cold-calling

Before you make overtures to organizations and individuals in the sectors of the creative industry that most interest you it is necessary to find out as much as possible about them. Understanding the precise nature of the work a specific company does, how you might best be of use to them, and the means by which they prefer to be approached will serve you infinitely better than contacting a broad range of vaguely possible employers. Target only those for whom your work is truly appropriate, and make sure whatever you send them as a visual appetizer honestly represents you as a practitioner and typifies the contents of your portfolio. Sometimes this may involve making individual promotional packages instead of, or in ...

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