bridge line

Secondary to the house “signature line,” bridge, or diffusion, lines are usually more commercial and accessible both in terms of cost and design. Bridge lines aim to extend the market reach of a label.

bubble-up theory

A theory that explains how styles created in the streets by subcultures may find their way into the fashion system and influence the designers usually seen as the creators of style.


A short-lasting, mechanical fabric finish achieved by pressing fabric at high speed under heat and pressure. This process makes the fabric smoother, more lustrous, and sometimes papery. It is used to produce moirés, cambrics, and sateens. It is destroyed by washing and in time, by wear.

client board

A visual tool used ...

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