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How to Decide by Jonathan Herring

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Chapter 5

Help! I still can’t decide

Some people find decision making really difficult. It could be that even after all the advice I’ve given so far you still don’t feel ready to decide. Let’s look at why. First we will address why decisions are difficult, and next we will look at common pitfalls.

Why are decisions difficult to make?

There are several good reasons why a decision might prove especially difficult to make:

  1. The future is uncertain. This is perhaps the most common reason why a decision will be seen as difficult to make. You do not know if the holiday in France will be fun or not. You do not know if there will prove to be a market for a particular product. You do not know if married life with your partner will be a success. ...

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