A Good Objective
Okay, so what's a good survey objective? A good objective for an employee opinion survey is one that is based on a specific reason for the survey, including the purposes for the information. In most cases, the earlier example of an overall survey objective probably describes the primary goal:
To discover employee perceptions regarding their satisfaction with the conditions of employment.
If you are planning a survey for a limited reason, such as just to discover opinions regarding compensation, the overall objective can be modified:
To discover employee perceptions regarding their satisfaction with the company's compensation program.
We will be using an Employee Opinion Survey Planning Form (illustrated in Figure 3-1) in this ...
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