From Whom to Seek Information

If there is a specific request from someone or some group to conduct the survey, that individual or group is the one to contact. If the survey is to be a general one, you need to contact a wider variety of people.

Generally, representatives of senior management, middle management, supervisors, human resources, and nonmanagement employees are contacted for information. Then, sampling techniques are employed to determine the number of each to contact using the following information-gathering methods: questionnaires, interviews, meetings, or a combination of one or more.


A questionnaire is the most efficient method to finalize your list—especially if you have a large population or a number of geographic ...

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