Response Alternatives

Earlier in this book several basic question types were described: objective, multiple choice, ranking, essay, and fill-in. Responses to the first three types can be recorded in a similar fashion. The alternative answers for each question can be provided, and the participant just needs to indicate the one selected. Essay and fill-in questions are a different matter and will be dealt with later.

Objective questions generally require two possible responses: yes and no. However, don't know or not applicable is sometimes provided as a third possible response.

Multiple-choice questions offer several possible responses, but how many? With an online survey, it can be as many as can be displayed on the screen and programmed. With ...

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