What we have here is a failure to communicate.


We seem to be a society that enjoys surveys and polls—both by participating in them and reviewing the results. We want our opinions to be known, and we want to discover how our opinions compare with those of others. The government and political parties constantly conduct polls and publish their results to support their decisions and positions. Newspapers routinely ask questions of the public regarding current events. Television programs seem to increasingly include both telephone numbers and Web site addresses for viewers to express their opinions—opinions that are often compiled and reported on during the programs. Market researchers regularly ...

Get How to Design, Implement, and Interpret an Employee Survey now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.