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How to design and prototype products that people love

Book Description

The secret of product design is that there is no secret—by following the right process at the right time, you can plan, research, and prototype your way to successful products that people love.

Why is it important?

Successful product designers wear many hats—entrepreneur, prototyper, analyst, researcher, marketer. Their work integrates many different kinds of knowledge within an organization. All of these skillsets must be utilized effectively and at the right moments: to define new products that people actually want, to prototype those products, and to refine the designs into products that customers love.

What you’ll learn—and how you can apply it

Learn about the many roles of successful product designers and how to organize and rally your team to define new products informed by research. You'll learn about the prototyping process and how physical prototypes can make the most of your team and move you quickly toward a winning product.

This lesson is for you because…

  • You're a designer interested in expanding your skillset to include product definitions (not just mockups!)
  • You're a product designer taking on more of a management role, and you want to learn how to effectively organize a team for the best results


  • None

Materials or downloads needed in advance

  • None