Images and colour schemes



Graphic designers coming from a mainly print background will be used to working in CMYK colour. Cyan, magenta, yellow and black (key) are mixed to produce all the colours of the rainbow – at least in theory. In practice, CMYK is a compromise and has trouble reproducing many of the colours that we can see with our eyes. If the budget allows, you may be able to add an extra Pantone spot colour, or use six-colour ‘hifi’ that adds orange and green inks to increase the colour gamut.

The good news for designers of websites is that they get to work with RGB (red, green, blue) colour, which has a bigger gamut than the above. Not only that, but using a resolution of 72dpi, rather than the print norm of 300dpi, ...

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