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The great attraction of Web 2.0 applications such as Facebook, Flickr and Twitter is their interactivity. With a blog you can elicit comments; with a Facebook or Flickr special interest group you can share experiences or fire up heated debates; with Twitter, an idea can be published instantly, and rapidly disseminated. The traditional HTML/CSS websites that we have discussed so far can seem rather static – they only ever change when the designer decides to update them, so remember to update your website regularly with new content. These kinds of websites resemble traditional publishing: you put a book or magazine out into the wide world and the only feedback you can expect are the sales figures and maybe the odd review ...

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