6.
How to build a brand and get response ∼ the old way and the new
So far, most of the examples we’ve looked at have been tactical pieces of work that came from the kind of bread-and-butter briefs you get every day of the week.
Hopefully you’ll have seen how the best creative can flourish in what might look like the least fertile ground. Moreover you’ll have noticed how the problem/solution dynamic helps you devise the most potent propositions. And how, regardless of the medium, relevant abruption ensures that your work is seen and acted upon.
Now I’d like to take you through a couple of bigger, multimedia assignments. One of which took months to run and the other over five years.
Brand response: the secret of our success could be yours ...
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