How to do Better Creative Work ePub eBook

Conclusion

I hope I haven’t wasted your time

You’re very lucky. If I’d written this five years ago, you’d have had to plough through a much bigger book. But the longer I worked and the better I got at my job, the simpler everything became: two big ideas … problem/solution … relevant abruption … and sufficient time to do it all properly. Is there really much more to it? Isn’t it just ‘a simple game made complicated by fools’?

I began by appropriating that quote from football legend, Bill Shankly. I conclude with one from the finest cricketer of all time, Don Bradman. A young Australian, new to the national side, was too in awe of ‘The Don’ to ask him for advice about his technique, so he persuaded another team member to approach the great man. ...