Chapter 4

Mistaken Perceptions

Solving a Perceived Rather Than a Real Problem

“We need to implement situational leadership right away,” said a member of the executive team while plopping down a series of articles from academic journals on the desk of the general manager. “Morale is suffering. Turnover is high. What we have is a failure of leadership and we need to fix it!” Advice from academics and textbooks for how to run a business is endless. Thousands of different theoretical lenses, tools and techniques, and methodologies exist for how to lead and motivate people, how to implement strategy, or how to get things done. In some ways, academic theory for business is like a dinner buffet. There is plenty to eat, but it is the application of individual ...

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