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How to Get People to Do Stuff: Master the art and science of persuasion and motivation by Susan Weinschenk

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3. Habits

Whether you Realize it or not, a lot of your daily behavior is composed of habits. These are automatic behaviors that you do without thinking. You do them the same way every day.

Your conscious experiences of trying to change your own habits may not be positive. Maybe you’ve tried to quit smoking, or tried to exercise more. Has it seemed hard to get a new habit started, or get rid of an old one? If so, you might be wondering why I’d suggest working with habits as a way to get people to do stuff.

Habits can be hard to start and hard to change, but if you understand the science around how habits are formed, you’ll see that there are some fairly simple things you can do that make habits very easy to form and even relatively easy to change. ...

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